We’ve all probably seen them, advertisements from corporate polluters that sound like they could have been written by an environmental protection group. This tactic, called greenwashing, has become all the rage with some of the biggest polluters to cover up their poisoning of the environment and harm to communities. And Smithfield Foods is a prime example, pushing an aggressive greenwashing campaign so that consumers will overlook that it is one of the biggest industrial polluters in the U.S.

Instead of cleaning up its act by actually making its products without destroying the environment and health of those unlucky enough to live near its plants and the factory farms that raise its pigs, Smithfield is investing in slick tag lines and doubling down on its devastating factory farm model. Day in and day out Smithfield gets rich while spewing dangerous pollutants into our water, air, and soil. And now Smithfield is partnering with fossil fuel corporations to push factory farm “biogas” schemes to monetize its deliberate mismanagement of the nearly unfathomable amounts of waste it produces year after year.

Factory farm biogas is a false solution that expands and entrenches the worst aspects of mega-factory farms and the dirty natural gas industry. But throughout Smithfield’s marketing  —  on its websites, social media accounts, and elsewhere — it tells consumers that its pork products are environmentally friendly and that it is a sustainability leader and climate champion. It’s grade-A greenwashing at its finest.

Not only is this deception bad for consumers and family farmers, it’s illegal. That’s why we’re calling on federal regulators to hold Smithfield accountable and put a stop to its false and misleading advertising.

Smithfield is one of the biggest industrial polluters, making a mockery of its sustainability claims

Smithfield is one of the most harmful industrial polluters in the U.S. It consistently puts profits over people and the environment, with factory farms and processing facilities throughout the country that rack up dozens of environmental violations every year. This is why Smithfield has been hit with tens of millions of dollars in damages as impacted communities have successfully taken the mega-polluter to court for causing conditions that make their homes nearly unlivable.

The federal judges did not mince their words, recognizing that “interlocking dysfunctions” are characteristic of how Smithfield produces its products, and that the company willfully and wantonly harmed its neighbors to maximize profits.

Smithfield’s claims about factory farm biogas are quintessential corporate greenwashing

Smithfield’s latest scheme to hide its harm to public health and the climate is its promotion of anaerobic digesters to produce so-called “biogas.” These digesters are tanks or lagoons that create an oxygen-free environment where microbes eat part of Smithfield’s manure and emit a mixture of gases, mostly methane and carbon dioxide, that the digester captures.

This factory farm biogas can then be refined and burned just like fossil natural gas. Far from showing a “longstanding commitment to sustainability,” as Smithfield claims, building new factory farms and entrenching its irresponsible waste mismanagement to extract biogas only perpetuates the myriad harms caused by its factory farm production model. In fact, Smithfield’s digesters can make its waste even more harmful to waterways than what it started with.

What Smithfield is really doing is doubling down on its legacy of extreme pollution, because its factory farm biogas scheme fundamentally depends on the worst parts of how it has chosen to produce its pork products on the cheap. Smithfield promotes digesters as reducing its methane emissions and producing “renewable” energy, but fails to mention that this methane is the direct result of Smithfield’s preferred waste management practice, where it liquifies enormous quantities of manure and stores it cheaply in rudimentary “lagoons.”

In contrast, when animal manure breaks down naturally, on a pasture for example, it does not generate methane. Methane is a potent greenhouse gas that is 90 times more harmful to the climate than carbon dioxide over a 20-year time period. Simply put, Smithfield misleadingly tells consumers its pork is environmentally friendly and that it is a leader in sustainability because it is slapping a bandaid over the climate destroying pollution that it deliberately created in the first place. But we aren’t letting this deception go unanswered.

Taking the Smithfield greenwashing case to the federal trade commission

Food & Water Watch and a coalition of environmental and sustainable, family farming groups have filed a complaint with the Federal Trade Commission (“FTC”) calling for enforcement of federal law against Smithfield’s false and misleading marketing. Under the FTC Act, companies are prohibited from promoting their products in any way that is likely to mislead reasonable consumers. As our complaint makes clear, Smithfield’s sustainability marketing tells consumers that its pork products have environmental attributes that are in stark contrast to the reality of how Smithfield does business, duping them into buying its products.

This unfair and illegal practice not only harms consumers, but also harms truly sustainable family farmers who invest the time, effort, and money into producing products that actually match what conscientious consumers expect. By illegally marketing its products, Smithfield makes it nearly impossible for these honest producers to compete in the marketplace, and for consumers to tell the difference.

Smithfield reportedly brought in more than $11 billion in revenue in 2020, so it can afford to clean up its act and transition away from the factory farm model that takes such a tremendous toll on the environment and local communities. But instead, it has opted for false solutions like factory farm biogas so it can wring more money out of its dangerous and polluting production facilities. Smithfield’s products are not “sustainable” or “environmentally friendly,” and the FTC must act to hold this mega-polluter accountable for lying to the public and its customers.

Originally published by Common Dreams.

The post Smithfield Deceives Consumers With False Claims About ‘Sustainability’ appeared first on Children’s Health Defense.

THANK YOU!

Thanks to your donations, we can move to the next step.  We have filed to incorporate Awake Canada as a registered non profit charitable organization.  To be transparent, I have posted the receipts below.

For those that do not know why we did this, let me explain.   We are going to start using corporate clout to tackle some of the companies that are violating our rights.  Our first target is Facebook Canada for the unlawful censorship, banning, and shadow banning of Canadian Citizens.  Facebook is a platform, not a publisher.  They can write all the mumbo jumbo they want into their terms and conditions, but it does not excuse them from medical liability if people are harmed by them censoring doctors, and lawyers about what is really going on with Covid.

As a registered member of Awake Canada, if we push to class action, you will be automatically entered into this class action and dismissed if you have not ever had a facebook account.   My lawyer will inform me on this as we move to this process.  We are going to start by placing an injunction on my personal account, removing all bans, and shadow bans, and the Awake Canada facebook page.  Any action they take against this page or the content, will be challenged legally.  Be sure you are a member of that page if you are not.   You can join our Facebook Here.

We are temporarily going to pause donations, until the registration process is complete and a new bank account for Awake Canada is setup.  Separating my personal affairs from this corporation is KEY to being successful in our campaigns.

Stay tuned for further updates!

Help us spread the word, by sharing these vital links below:

To see Bonnie Henry’s emails proving knowledge of harm of vaccines:
https://awakecanada.org/bonnie-henrys-emails-freedom-of-information-act/

To see the legal challenge that is happening worldwide:
https://awakecanada.org/lawyer-videos/

To see hundreds of hours of doctors speaking out:
https://awakecanada.org/category/videos/doctors-speaking-out/

Important legal documents to your rights as Canadian citizen:
https://awakecanada.org/documentation/

The most important documentary on what is happening in the world right now:
https://awakecanada.org/the-complete-documentary-of-what-is-happening-in-this-world/

Proof of Genocide:

Dr. David Martin lays it out for you:
https://awakecanada.org/dr-david-martin-on-fire/

The only proof anyone should need:
https://rumble.com/vlbh8c-the-only-proof-anyone-should-need..html

Alarming uptick in cancers since jab rollout:
https://awakecanada.org/dr-ryan-cole-covid-19-vaccines-causing-an-alarming-uptick-in-cancers/

3 times more covid deaths since vaccine rollout:
https://awakecanada.org/3-times-more-covid-deaths-after-vaccine-rollout-hmmmmm/

One America Insurance CEO reports 40% increase in death claims since vaccine rollout:
https://awakecanada.org/death-rates-up-by-40-in-ages-18-65-death-jabs/