Euronews reports that climate change is the biggest threat to tourism, according to a travel commission CEO. This is nonsense. Weather has always interrupted travel; the CEO and Euronews did not even try to cite any data demonstrating it is becoming more common. Tourism is so huge in Europe, that the term “overtourism” is being used to describe the conditions of popular European cities that are experiencing huge numbers of visitors. Sometimes violent anti-tourist protests are breaking out in some European cities. Based on recent protests, if anything is threatening tourism there, it is the backlash against visitors in various popular European locations.

The article, “European Travel Commission CEO: ‘Climate change is the biggest threat to tourism right now’,” reports on a speech given by Eduardo Santander, who is the CEO and Executive Director of the European Travel Commission (ETC), at a recent tourism summit put on by Euronews.

The ETC, according to their website, “is a non-profit organization representing the national tourism organizations of Europe.” Santander explained that tourism makes up 10 percent of Europe’s economy, and 10 percent or more of the GDP of Spain alone. Santander proceeded to say that tourism infrastructure needs more investment because of the pressures of “overtourism” causing congestion at airports and in the visited communities. He then goes off the rails and claims that “climate change is the biggest threat to tourism right now, by far.”

Interruptions

Euronews quotes him as citing anecdotes like train service interruption “because the rails are expanded because of the heat,” and cruise lines being unable to enter some European rivers due to drought causing falling water levels.

The truth is that bad weather has and always will impact tourism. Deadly or severe heat waves are not unprecedented for Europe, nor are their impacts. This is especially true regarding drought: one need look no further than the reappearance of “hunger stones” – ancient drought-indicating markers in European rivers and lakes which show that severe drought in fact occurred multiple centuries before industrialization.

The article also claims that people are fleeing hotter vacation destinations for cooler ones. It is true that more of the cooler parts of the world are seeing more tourism, but so are the warmer locations. Indeed, tourism is booming in many countries as greater numbers of tourists explore beyond historically popular destinations, including colder locales. Overall, France saw the busiest summer tourism season in 15 years this year. Data from this year showed that tourism increased more in parts of France like Normandy than they did on the French Mediterranean coast, but numbers are still well above pre-pandemic levels.

Mexico

It is almost certainly not the heat itself, tourists looking for a beach vacation expect and want the heat… except that perhaps American tourists would rather not stay in the hotels that lack air conditioning.

If it were true that global warming was making it so that people were abandoning hot destinations, places like Mexico would be seeing declines, but this is not the case. Mexico’s attractive areas have also seen increased tourism despite known dangers, and Mexico is much hotter than France. Mexico’s tourism has surpassed pre-pandemic tourism levels such that it is expected to be one of the top five most-visited countries by 2040.

This year, Spain is expected to surpass its all time record for tourist visits. The Canary Islands are warm year round, and saw a record breaking year last year for tourism.

Recently, the massive increase in tourism has become so stressful to some European city residents that protests against tourists have broken out in France and Spain, again the two places where climate change is supposedly threatening tourism.

In France, residents complain about the “Disneyfication” of parts of Paris, overcrowding has led to strikes and unrest. In Spain it is worse: protests have broken out in Barcelona, the Canaries, and other locations, some involving violent confrontations this year and in 2025.

Just because weather and transit disruptions in some locations can cause tourists to modify their vacation choices, does not mean that climate change is a huge threat to tourism. Despite knowing that the numbers are improving almost everywhere, Euronews and Santander decided to exaggerate the threat in order to give lip service to the climate agenda. At the same time, they are deflecting blame for European policies and the actions of some of Europe’s citizens that discourage or make tourism less welcoming.